The right words matter
I write content that helps businesses and not-for-profits inform, persuade and inspire.
The right words matter
I write content that helps businesses and not-for-profits inform, persuade and inspire.
Select clients
Recent success stories
Cookbook
Knowledge Translation
Knowledge Translation
Prairie Research Kitchen needed a writer/editor to help tell the story of its first eight years of culinary teaching and research, including recipes developed from their collaborations with Manitoba food industry innovators. They didn't have to ask me twice.
Knowledge Translation
Knowledge Translation
Knowledge Translation
Saskatchewan Pulse Growers needed to share the results of a five-year research program with farmers across Canada who helped fund it. I contributed a series of informative, engaging articles that highlighted the benefits and impacts of several projects.
Social Media Strategy
Knowledge Translation
Social Media Strategy
Agriculture in the Classroom-Manitoba needed to tell the story of where our food comes from. I helped develop online educational resources for students and a social media strategy to launch them. The resources are now AITC-M's most downloaded offering.
Website Copywriting
Knowledge Translation
Social Media Strategy
Lavergne Draward & Associates, a Winnipeg structural engineering firm, needed help updating their website. My website copy captured their innovative approach to design, collaborative spirit and brand personality.
Media Release
Fundraising Copy
Fundraising Copy
When the Registered Psychiatric Nursing Association of Saskatchewan needed to inform the public about potential impacts of a nursing shortage, I helped them earn media coverage and amplify their message to a wider audience.
Fundraising Copy
Fundraising Copy
Fundraising Copy
In 2021, Red River College Polytechnic launched the largest capital campaign in its history. I wrote campaign website copy, donor profiles and impact stories designed to motivate Manitobans to give. The campaign has raised $35+ million and counting.